Privacy Policy

Last updated: February 19, 2026

STARTED ("we", "us", "our") is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights regarding that data.

What We Collect

We collect the following information:

• Email address when you join our waitlist through the website
• Conversation data from your chats with Abby (your AI companion) within the app
• Usage analytics such as app opens, challenge completions, and feature usage
• Device information including device type and operating system version

How We Use Your Data

We use your information to:

• Deliver and personalize your daily challenges
• Improve the quality and relevance of Abby's guidance
• Send you product updates and early access information (waitlist subscribers)
• Analyze usage patterns to improve the app experience

We will never sell your personal data to third parties.

AI-Generated Content

STARTED uses artificial intelligence to generate personalized challenges and conversations. Your conversation data with Abby is processed by third-party AI providers to deliver the service. We do not use your personal data to train AI models.

Third-Party Services

We use the following third-party services to operate STARTED:

• AI providers for challenge generation and conversations
• Cloudflare for website hosting and analytics

Each of these services has their own privacy policies governing how they handle data.

Data Retention

We retain your data for as long as you use STARTED. Waitlist email addresses are retained until you request removal or the waitlist is no longer active.

Data Deletion

You can request deletion of all your data at any time by emailing us. We will process deletion requests within 30 days.

Beta Notice

STARTED is currently in beta. During the beta period, we may collect additional diagnostic data to identify and fix bugs. This data is handled according to the same privacy standards described in this policy.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised date.

Contact Us

If you have questions about this privacy policy or want to request data deletion, contact us at hello@startedapp.com.