STARTED
Your daily momentum companion.
Stop chasing the finish line. Abby gives you one small, personalized challenge each day so progress becomes a habit, not a wish.
You're in! Check your email for next steps.
Free to try. iPhone only (for now).
Your daily momentum companion.
Stop chasing the finish line. Abby gives you one small, personalized challenge each day so progress becomes a habit, not a wish.
You're in! Check your email for next steps.
Free to try. iPhone only (for now).
STARTED breaks down your biggest ambitions into daily micro-challenges that actually fit your life.
Every morning, Abby drops a 5-minute challenge into your day. Specific to where you're stuck, not a generic motivational quote.
Abby maps your comfort zone and designs moves that stretch it. Afraid of networking? Your first move might be sending one DM.
See your confidence, skills, and network grow on a visual map. Small moves add up faster than you'd expect.
Abby isn't a bot that recites platitudes. She remembers your wins, calls out your patterns, and adjusts when life gets hard.
No long-term plans. No overwhelm. Just one move at a time.
Open the app and have a 2-minute chat. No signup forms, just a conversation.
Each morning, one challenge hits your notifications. Uncomfortable enough to matter, small enough to actually do.
Complete your move, close the app, and get on with your day. After 30 days, you won't recognize your momentum.
STARTED comes with a free 3-day trial so you can experience Abby and your daily moves before committing. After that, a subscription keeps your momentum going.
Most moves take between 5 and 15 minutes. The point is to be quick enough that you can't talk yourself out of it, but meaningful enough to actually shift something.
Abby is built specifically for personal growth, not general Q&A. She remembers your goals, tracks your patterns over time, and designs challenges based on what you're actually avoiding. She's more like a coach than a chatbot.
It depends on your goals. If you want to build confidence, you might get a challenge to start a conversation with a stranger. If you want to grow your network, it might be sending a cold DM. Abby personalizes every move to where you're stuck right now.
Yes. Life happens, and Abby gets that. She'll adjust and meet you where you are. That said, consistency is where the magic happens. Even one small move a day keeps your momentum alive.
Join the waitlist and get instant access to try STARTED.
You're in! Check your email for next steps.